Plausible Analytics、Fathom Analytics、Simple Analytics、Umami、PostHog、Pirsch、Mixpanel、Hotjar、Countly、Highlight、Seline、Visitors.now alternatives
This list compares 13 Google Analytics alternatives: Plausible Analytics (Plausible is powerful, intuitive and lightweight analytics. No cookies just insights. Made and hosted in the EU…), Rybbit (Rybbit is powerful, lightweight, and super easy to use analytics. Cookieless and GDPR compliant. Hosted on EU…) and Bklit Analytics (Analytics for everyone. Track everything with 4 lines of code.). Other options compared here are Fathom Analytics, Simple Analytics and Umami. Shortlist by the workflow you need covered first, then compare seat and usage limits, integrations and migration effort.
13 alternatives available · Last updated December 6, 2025
Updated: 10 months ago
| Tool | Pricing | Features | User Reviews |
|---|---|---|---|
• Starter: $9/month or $90/year (1 site) • Scales with pageviews and sites • Free 30-day trial • Self-hosted option with limitations | • Simple one-page dashboard • Lightweight, privacy-friendly script • Tracks conversions and engagement • Real-time updates and funnel analysis • Integrations and team sharing | • 4.6/5 on Capterra (8 reviews) • Users praise ease of use and privacy • Lightweight and fast performance • Complaints about limited advanced features • Some invoicing and access issues | |
• Free: 3,000 pageviews/month (1 site, 1 user) • Standard: $19/month (5 sites, 3 users, funnels) • Pro: $39/month (unlimited sites, session replays) • Enterprise: Custom pricing (SSO, dedicated instance) • Annual billing 17% discount | • Real-time analytics and live monitoring • Session replays and user journeys • Conversion funnels, goals, web vitals • Bot detection, no cookies, GDPR compliant • Easy setup, open source, integrations | • 3.7/5 on Trustpilot (1 review) • Positive on Product Hunt (3 reviews) • Praises simplicity and privacy focus • Intuitive dashboard, easy setup • Strong Google Analytics alternative | |
• Free: $0/month (4,000 events, 1 project) • Pro: $10/month (10,000 events, 5 projects) • Unlimited data retention on both • Beta stage with community support • Priority support on Pro | • Real-time analytics and live tracking • Custom events and conversion funnels • Session replay and user journeys • Cookie-less GDPR compliant tracking • Simple SDKs for easy integration | • No ratings on G2 or Capterra (beta tool) • Early users praise simple setup • Strong privacy and lightweight script • Positive on real-time insights • Limited advanced features noted | |
• Starts at $15/month or $150/year • Based on monthly pageviews • Up to 50 sites included • 7-day free trial • Automatic usage-based upgrades | • No cookies, GDPR compliant • Quick single-line setup • Real-time data and event tracking • Lightweight 2kB script • Email reports and API access | • 4.7/5 on G2 (16 reviews) • Praises speed and usability • Strong privacy focus • Valuable balance of features • Some note higher pricing | |
• Free forever for hobby (5 sites) • Simple: $15/month (10 sites) • Team: $40/month (20 sites) • Enterprise custom pricing • 14-day free trial | • Privacy-focused, no personal data • Intuitive dashboard with AI chat • Lightweight script and goals tracker • Email reports and mobile app • EU-based secure hosting | • 4.8/5 on Capterra (45 reviews) • Excellent privacy and ease of use • Responsive customer support • Fast and lightweight • Limited advanced features noted | |
• Self-hosted free and open-source • Cloud Hobby: $0 (100K events) • Usage-based paid tiers • Higher limits and support • Longer data retention options | • No cookies, privacy-focused tracking • Real-time visitor insights • Custom events and goals • Intuitive dashboard for multiple sites • Easy self-hosting and API | • 4.5/5 on G2 (limited reviews) • Praises privacy and simplicity • Improvement over Google Analytics • Lightweight and GDPR compliant • Some setup challenges for self-host | |
• Free tier: 1M events/month • Usage-based: $0.00005 per event • Self-hosted free open-source • Add-ons from $250/month • Volume discounts available | • Autocapture analytics and funnels • Session replay and feature flags • Data warehouse with SQL/BI • 120+ integrations and AI • Open-source with API/webhooks | • 4.6/5 on G2 (100+ reviews) • 8.9/10 on TrustRadius • Praises open-source features • Deep insights and cost savings • Some complexity for small teams | |
• Free up to 1M monthly events • Growth: $0.28 per 1K events beyond • Enterprise custom pricing • Volume discounts • Startup program free year | • Real-time self-serve insights • Funnel and cohort analysis • Event tracking and segmentation • 100+ integrations • Session replays and AI queries | • 4.5/5 on G2 and Capterra (hundreds) • 8.4/10 on TrustRadius • Powerful for user behavior • Intuitive interface and funnels • High cost and setup complexity | |
• Free plan with limits • Growth: $49/month Experience Analytics • $99/month Voice of Customer • Pro/Enterprise custom • Annual discounts available | • Heatmaps and session replays • Funnels and surveys • User tests and feedback tools • Integrations with GA, HubSpot • AI for insights and compliance | • 4.6/5 on Capterra (538 reviews) • 8.3/10 on TrustRadius • Valuable UX insights from visuals • Easy setup and integrations • Expensive pricing and accuracy issues | |
• Lite: free self-hosted • Flex Free: $0 (500 MAU) • Flex: $40/month based on MAU • Enterprise custom • Modular add-ons available | • SDKs for mobile/web/desktop • Data sovereignty and self-host • Analytics dashboards and AI • Privacy engagement tools • Integrations and security | • 4.5/5 on G2 (limited) • 8.0/10 on TrustRadius • Cost-effective and comprehensive • Good for on-premise analytics • UI improvements needed | |
• Free: $0 (500 sessions/month) • Pay-as-you-go: $50/month • Business: $800/month unlimited • Enterprise custom • Self-hosted Enterprise subscription | • Session replay with privacy • Error monitoring and logging • Traces and dashboards • APM and integrations • Self-hosting support | • Limited reviews on major platforms • Positive for open-source monitoring • Praises bug catching and insights • Valuable for developers • Pricing concerns for scaling | |
• Free: 3,000 events/month • Paid: starts at $14/month • Subscription-based • No credit card for free • Details on pricing page | • Easy no-setup dashboard • Visitor journeys and funnels • AI chat for queries • Revenue attribution with Stripe • Lightweight, privacy-friendly script | • 5/5 on G2 (few reviews) • Clear privacy-friendly insights • Simple and joyful alternative • Solves over-engineered analytics • No major complaints noted | |
• $9/month for 10,000 events • Unlimited websites • Forever data retention • 14-day free trial • Overage handling in FAQ | • GDPR compliant, no cookies • Realtime visitor streaming • Individual profiles and journeys • Performance metrics and score • Interactive globe visualization | • Limited public reviews available • Positive for realtime privacy • Praises visitor engagement insights • No ratings on G2/Capterra • Few complaints, emerging tool |
Plausible Analytics, Rybbit, Bklit Analytics are the first tools to compare in this category. Review each product by core workflow fit, pricing, integrations, reliability, and migration effort before choosing.
Plausible Analytics, Rybbit, Bklit Analytics and Fathom Analytics are compared on this page. Plausible Analytics (Plausible is powerful, intuitive and lightweight analytics. No cookies just insights…); Rybbit (Rybbit is powerful, lightweight, and super easy to use analytics. Cookieless and GDPR…).
Plausible Analytics (Plausible is powerful, intuitive and lightweight analytics. No cookies just insights. Made and hosted in the…); Rybbit (Rybbit is powerful, lightweight, and super easy to use analytics. Cookieless and GDPR compliant. Hosted on EU…); Bklit Analytics (Analytics for everyone. Track everything with 4 lines of code.). Each covers a different slice of the workflow, so compare them on the job you need done rather than on raw feature counts.
Some of the tools here, including Plausible Analytics, Rybbit and Bklit Analytics, offer free plans or trials. Free limits usually depend on seats, usage volume and advanced features, so confirm current limits on each vendor's pricing page.
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